Identity for your new favorite brand; Blanc Essentials. Super good basics. No logos, no frills, no fashion. So we've developed a suiting plain, clear, but also classy identity for Blanc. Using both Times New Roman as Helvetica, we've translated the core values of Blanc into a useful and simple identity. The execution is top notch, as are Blanc's products, while the fundament and ingredients are simple and standard. Using those existing elements as our base, mirrors the unique approach of Blanc Essentials on a comparable level.

Therefore, our garments are designed for multiple occasions, ignoring the idea of certain clothes for specific activities. It’s a kind of restriction that feels completely outdated and irrelevant to us. Instead, we draw inspiration from sports- and workwear for ultimate comfort, while using natural fabrics and clean designs for a timeless everyday style. This is our way to support different people with different lives, enhancing a flexible and dynamic lifestyle.