After a successful collab on the first edition of Nieuw Amsterdams Peil (NAP) we joined forces with Amsterdams’ leading art galleries once more to let them stand out in design and color, expanding on our previous made identity. Compared to the first edition, three galleries have been added to NAP which easily could be added to the identity. The dotted logo we've developed is perfect for any form of expansion since the dots represent the physical locations of each participating gallery in the Jordaan district.

For the second edition of NAP the relationship between the artist and the gallery forms the starting point in our design. Important is the connection (and confrontation of the work) of a NAP-represented artist with an artist from the ouside. We've translated this by connecting the already existing blue logo dots with nine other dots in red.

This year, the exhibition will be curated by Joost Declercq, director of the Belgian Museum Dhondt-Dhaenens. For this second edition, Declercq is selecting one artist per gallery to be paired with a another artist who is not represented by a gallery in the Netherlands. By pairing up these artists, Declercq is putting them in the spotlights, but also linking galleries to foreign partners through international collaborations. Aside from the original six galleries that took part in the first edition in January 2017, three more galleries are participating this year: andriesse eyck, GRIMM and Ron Mandos.

After succesfully making NAP stand out in the physical world, we helped them conquer the wonderous world wide web by developing an interactive site. By hovering on one of the dotted logo's the name of each gallery appears. These dots function as easy navigation as well as explaining the identity to the public.