After our successful collaboration on the identity and 1st edition of Nieuw Amsterdams Peil (NAP), we joined forces again with Amsterdams’ leading art galleries. Making sure to let them stand out in design and color, evolving from our earlier made identity. Compared to the first edition, three galleries have been added to NAP, which we could easily add to the identity. The logo we developed is perfect for any expansion, since the dots represent the locations of the galleries in the Jordaan district.

For the second edition of NAP, the relationship between the artist and the gallery forms the starting point. It was decided to connect and confront the work of the artist represented by a participating gallery, with an artist from outside. We've translated this by connecting the logo(-dots) with nine other dots. These connections represent the combinations that are made between the artists of the galleries in the Jordaan and those from outside.

This year, the exhibition will be curated by Joost Declercq, director of the Belgian Museum Dhondt-Dhaenens. For this second edition, Declercq is selecting one artist per gallery, to be paired with a second artist that is not represented by a gallery in the Netherlands. Through coupling these artists, Declercq is putting them in the spotlights as well as providing the galleries with a link to foreign partners through international collaborations. Aside from the original six galleries that took part in the first edition in January 2017, three more galleries are joining this year: andriesse eyck, GRIMM and Ron Mandos.

Website design and development. Presenting the galleries and its artists, and NAP as a collective. Easy navigation and clear communication were key. See more here.