• The State of The Art Open Day campaign

  • For the annually open day of Royal Academy of Art The Hague (KABK), we created the campaign based around the idea of it being a community and its internationality. We decided to call it The State of The Art, as a play on words but also to raise the question if a state can still exist. During this day and age, were are the boundaries? And when are you a local?

    • Artdirection Campaign Concept Copywriting Merchandise Motion Print Webdesign Webdevelopment Video Logo design

      2016


    • Print: Drukkerij Tielen
    • Motion: Cinema4D
    • Video: 8 GoPro's + 360 editing

  • Meet the Locals !!
    Get High on Research !!
    Double Rainbows !!
    Explore new Horizons !!
    Spectacular views !!
    Crossing borders !!

  • INFORMATION & SOUVENIRS
    We’ve supplied every student and teachers with ‘LOCAL sweaters’, every visitor with a foldable map with essential information for every department, bags in the souvenirsshop, navigation through-out the academy, and last but not least; a flag-waving musical supported walk from central station to the academy!