Someone is a multi-disciplinary artist who celebrates and explores creativity in all of its glory. Someone makes music, artworks, videos and most of all fun. Making is the foundation and making is the goal. Someone asked us to develop and shape a framework and ‘something of a visual identity’ to ensure everything that Someone makes is more unified.

Someone is such a briljant name for the project and simply impossible to ignore in our concept. The ‘S’ in the identity focuses on the anonymity it implies while referring to signing (as in with an autograph), making and the process.