The Ink, the Milk, the Blood is the 2017 graduation (campaign) of 38 talented photography students of the Royal Academy of Art, The Hague. The campaign is an ode to the proces. For artists, and especially graduating students, the route leading to an endproduct is often considered as important as the final result. That's why we've designed a campaign and corresponding publication with the proces as its fundament. By printing in silver on cheap black paper, we've intensified the importance of the proces and shifted the focus.

The Ink is the materialisation of the image, it is needed to clarify the vision of the artist. The Milk is a symbol for our artistic nutrition which we need to produce knowledge. With The Blood we refer to the sacrificing that comes with creating our work.