- Zeeuws Museum ✕ Das Leben am Haverkamp
Starting out with a promotional video for the exhibition we designed the entire campaign for the exhibition Zeeuws Museum X Das Leben am Haverkamp, resulting in a colourful and playful campaign identity.
We've used typical pictures and objects of the Museum and its province as the main ingredient for the first campaign elements (i.e. the poster, video and animations). As the project developed we changed these to objects created by the design collective. We made sure these objects are all in the four colours used by Das Leben am Haverkamp, but also ensured a visual match with the style and humor of the infamous fashion quartet.
Volkskrant described it as one of the cultural highlights of 2018. Glamcult said to go see this with your own eyes – “The journey is worth it”.
17 February 2018 – 5 May 2019 www.zeeuwsmuseum.nl
Zeeuws Museum ✕ Das Leben am Haverkamp is a unique exhibition, focusing on transferring stories and knowledge about people and things in the past. In the early Summer of 2017, the Zeeuws Museum, as instructed by Das Leben am Haverkamp, invites 40 visitors to give a description of 40 randomly selected objects of the museum’s collection out of storage. Objects in the storage rooms are anonymous, without judgment, without a story. It is that anonymity that appeals to the imagination. The subjective descriptions of regional costume, jewellery and household goods induced us to develop a new collection without ever having seen the objects described. With this method and the collection Das Leben am Haverkamp aims to create a bridge between past and future, knowing and fantasising, between the image of yourself and that of the other.