Grand Theatre Groningen Visual Identity

    Services: Visual Identity Webdesign Webdevelopment Print Motion

For the progressive, contemporary Grand Theatre Groningen, Studio Lennarts & De Bruijn was appointed to develop a brand-new visual identity. One which is accessible, recognisable, distinctive, counter-threaded, flexible, divers and simple.

The stage functions as a central point in everything Grand Theatre does and stand for, so we made it the identity’s fundament. We’ve translated this in an abstract way, with the rectangle representing the stage and the oval as the spotlight. Which refers to the theatre, but in a metaphorical sence it also represents GTG’s capability and ambition to increase the presence and visibility of (performing) artists.