- JanYan Identity
Modern, yet timeless visual identity and website for Janyan. Janyan started as a product design studio from The Hague. Alongside commissioned projects they offer an in-house collection, exploring the intersection of traditional tailoring in a modern context. All pieces should work together, creating a uniform standard that simplifies the act of dressing without losing a sense of personal expression. The collection consists of fine Italian wool suits, Swiss cotton raincoats, British loden overcoats, voluminous knits and artisal leather footwear + accessories from Spain and Italy.
The JANYAN debut range was captured by Stefan Armbruster, directed by Ferdi Sibbel, featuring Saskia Hoogenberg and Rogier Bosschaart. They were given a carte blanche for creating the introductory campaign of JANYAN, highlighting the fundamental staples in our range: fine wool suiting, cotton trenchcoats, voluminous knitwear and heavy overcoats. Shot on a rainy day in Amsterdam, fall 2021.
We've translated the bold and elegant values of Janyan into a custom website. One that is mobile-first but of course also looking brilliant on desktop. The custom-made back-end ensures the brand freedom while placing content, while keeping a clear structure and uniform look and feel.