LOCH’s a whole bunch of things, but it’s a modern center for cross-divisional consumption at most. It pretty much means that LOCH’s an unconventional all-you-can-eat center for arts & culture in Wuppertal, Germany. Their bold buffet ranges from first-class alcohol to nasty jazz, but while you’re there you can also exchange wild thoughts anonymously, partake in inspiring workshops or check out some of the arts on display!

We’ve developed a new concept ensuring LOCH to stand out more, but also assuring ourselves of crazy creative freedom to experiment and explore. The logo was already there, which is based on the building that LOCH resides in. In that exact shape you will find a bunch tiny windows, so we wanted to give the poster the same level of LOCHness by implementing that same grid. Excellent.

In one of our first meetings with LOCH, we talked about the fact that you should actually be flattered when people try to tear your poster off the wall. We've split up the poster into two parts, having the program clustered on the bottom. Once the program has expired, you can simply fold it or cut it off, so you will be left with a nice abstract design only. LOCH’s program switches up on a monthly basis, this allows us to come up with a fresh and tasty poster every thirty days, or so! We will let you know when it’s that time of the month again, so you can get your ARSCH to LOCH.