• The State of The Art Open Day campaign

  • For the 2016's edition of the annual open day of Royal Academy of Art The Hague (KABK) we created a campaign based around the concept of KABK being an open community and praising its international character. Hence the name 'The State of The Art'. Little bit of wordplay, but also to raise the question if a state can still exist in this day and age. Just think about it: what are (geographical) boundaries actually and where do they begin and end? What do these boundaries do to nationality or feelings of localism?

    • Artdirection Campaign Concept Copywriting Merchandise Motion Print Webdesign Webdevelopment Video Logo design
      2016


    • Print: Drukkerij Tielen
    • Motion: Cinema4D
    • Video: 8 GoPro's + 360 editing

  • Meet the Locals !!
    Get High on Research !!
    Double Rainbows !!
    Explore new Horizons !!
    Spectacular views !!
    Crossing borders !!

  • INFORMATION & SOUVENIRS
    We’ve supplied students and teachers with ‘LOCAL' sweaters, gave each visitor a foldable map with essential information about every department, handed out bags in the souvenir shop, designed the navigation throughout the academy and, last but not least, created a flag-waving, musically supported walking route from The Hague's central station to the academy!