- EKKO Clubnights Summer Campaign
Poppodium EKKO is open to celebrate Summer every Thursday 'til Saturday, all Summer long. Since clubbing might not be the first thing on your mind midsummer, the hot people at EKKO asked us to create a campaign to prove people otherwise. So, slap on some sunblock 'cause it's getting HOT HOT HOT!
We enjoy implementing clichés every once in a while since they convey a clear message. Our job, in this case, was to make those clichés become sweaty and sexy as hell. How on earth would you convince people otherwise? Our answer? 4 words: visual and verbal foreplay.
In copy, we focused on aspects which EKKO cannot offer their audience (i.e. a swimming pool or the beach) while flipping those 'shortcomings' in EKKO's benefit. The copy only works in Dutch, but here's a rough example in English: 'no beach, still HOT' or 'no water, still gliding'. The copy is accompanied by sexy and provocative (animated) illustrations in vibrant colors. Scenes you could encounter during sweat clubnights, if you're lucky.
How do you make a sweaty club look tempting in the hot summer months? You call design studio Lennarts & De Bruijn to make you a series of naughty moving posters.
This was the case for Poppodium Ekko, a night club which according to Google reviews is the “best place to dance all night in Utrecht”. The venue “needed a suitable campaign for the summer period, communicating the opening for clubbin’ every Thursday, Friday and Saturday,” the studio tells It’s Nice That. “The campaign needed have the same energy as how Ekko presents itself, with both interesting in copy as well as visuals. They asked us to use our humour, to balance the look in autonomy and commerciality, and to not be too abstract.”
Lennarts & de Bruijn has answered Ekko’s design prayers with the freedom they were given to achieve the final designs. “They asked us for a poster campaign… whether that means one poster, a series, moving or still, was up to us.” The studio jumped into the pool of animated posters, a first for them, “this was a new experiment which gave us the chance to develop our skills further since we’ve never made these kind of animations before”.
- Words by: Lucy Bourton
- Full article: It's Nice That