The Ink, the Milk, the Blood is '17s graduation (campaign) of 38 talented photography students of the Royal Academy of Art, The Hague. The campaign is an ode to the process. For artists, and especially graduating students, the road leading to a final product is often considered equally important to the final result. Therefore, we've designed a campaign and corresponding publication with the process as its fundament. By printing in silver on cheap black paper, we've intensified and emphasized the importance of the process.

The Ink is the materialisation of the image. Needed to clarify the vision of the artist. The Milk is a symbol for our artistic nutrition. Needed to produce knowledge. With The Blood we refer to the sacrificing that comes with creating our work.